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translating-ologist

The Core of Clear Writing

This past week our team led a workshop-style session at NAI’s National Conference in Corpus Christi, TX. We often work with content experts to develop exhibits. And it can be a challenge to peel away layers of complex details to get to the meaningful stuff: how to help visitors find, do, or understand what’s right in front of them.  During this session, we used best practices of plain language as a guide for writing better interpretive labels. Participants learned how to organize research with a content mapping worksheet, develop story with sensory cues, and edit for clarity. Feel free to download and share our presentation slides and content mapping worksheet.

St Paul MN | Boston MA

Richmond VA | Washington DC

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